Case Studies

Some results from people I've helped.

Real numbers from real projects. I try to be straightforward about what worked and why.

Ecommerce + Marketing

Bloom Beauty Co.

DTC skincare brand

The Situation

Ads were barely breaking even at 1.2x ROAS. The store had a 1.8% conversion rate and acquisition costs were too high to be sustainable.

What I Did

Tested new ad creative variations, redesigned product pages based on heatmap data, and set up cart abandonment emails with personalized offers.

Meta AdsCROEmailShopify
ROAS
1.2x
4.8x
Conversion Rate
1.8%
4.2%
Revenue
$45K/mo
$128K/mo
Acq. Cost
$62
$28
Automation

Apex Supplements

Health & fitness ecommerce

The Situation

The team was spending 30+ hours a week on customer support, inventory tracking, and social media. Growth had stalled because everyone was maxed out.

What I Did

Set up a chatbot for common support questions, automated inventory alerts, and built a content pipeline that handles social posting.

ChatbotAutomationContentZapier
Support Time
30 hrs/wk
8 hrs/wk
Response Time
4 hours
< 2 min
Content Output
3 posts/wk
14 posts/wk
Revenue
$200K/mo
$340K/mo
Full Stack

Nomad Gear

Outdoor adventure equipment — brand new

The Situation

Starting from zero in a competitive space. Needed to reach profitability within 6 months on a tight budget.

What I Did

Built the store, created an SEO content strategy, set up influencer partnerships, and ran ad tests across Meta and Google to find what worked.

Brand LaunchSEOPaid AdsInfluencer
Time to Profit
N/A
4 months
Monthly Revenue
$0
$67K/mo
Email List
0
12,400
Organic Traffic
0
8,200/mo

Note: These are example case studies. I'll replace them with real client work as projects wrap up.

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